Guides
Measured, not assumed
Most advice about image files is handed down rather than checked. Each of these started as a measurement on real photographs, and several of them ended up contradicting what we expected to find.
How these were measured
Five photographs, chosen for range rather than convenience: a 26-megapixel camera original, a phone portrait, and three mid-sized files that had already been through a compression pipeline. Encoding is done by the browser's own encoder, the same one the tools on this site use, so the numbers describe what you get here rather than what a different library would produce.
Where a result contradicted the received wisdom, it is reported as measured. The generational-loss finding in the first guide is the clearest example: the popular account of it turns out to be wrong in the case that matters.